Perc is one of electronic dance music’s reference points: an internationally touring DJ, label owner and one of the finest producers around. For UK-based Perc, formally known as Ali Wells, his rise to prominence has seen him releasing atmospheric drone and premium techno since 2002. It was clear that he was destined for success when 'James Holden' supported one of his early demos. As usual, Holden was not wrong. Since then, Perc has taken to the decks from Mexico to Japan and in seminal clubs, such as 'Berghain', all across the world. His approach? Hard drive brims with tracks including his own productions and armfuls of tools. His sound? A blend of modern techno and choice selections from electronic music’s Birmingham and Detroit forefathers. When it comes to playing live Perc goes deep. He mixes purely his own productions both released and unreleased, reconfiguring them into driving sounds; drone becomes big room techno becomes broken-beat becomes groove. Perc creates industrial landscapes optimized for the dance floor. His label, 'Perc Trax', was founded in 2004 as a way for Perc to release his own productions, but has organically evolved into much more than just that. Under Perc’s careful guidance, it has since developed a cutting edge roster featuring acts such as: 'SAWF', 'Forward Strategy Group' and 'Donor/Truss' with heavyweights like 'Samuli Kempi' guesting. There are people in every corner of the globe listening for where both Perc and his label will go next.
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